Ahrefs Pricing in 2026, From Starter to Enterprise
By Bike HawleyPrices checked October 23, 2026No test results yet
Ahrefs pricing starts at $29 a month for Starter and climbs to $1,499 a month for Enterprise, with Lite at $129, Standard at $249 and Advanced at $449, as of October 23, 2026. Seats move the bill most: each extra user costs $40 to $100 a month, and Lite stops at three users. Ahrefs has no affiliate program, so we earn nothing from this page.
Ahrefs Pricing Plans and Limits Compared
Ahrefs pricing plans compared side by side share one toolset from Lite up, with limits that grow at each step.
| Plan | Monthly | Billed yearly | What you get |
|---|---|---|---|
| Ahrefs Free | $0/mo | Not listed | Limited Site Explorer and Site Audit for verified sites (170+ issue checks), Web Analytics, AI Content Helper and SEO Toolbar; no credit card |
| Starter | $29/mo | Not listed | 200 credits a month; Dashboard, Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, SEO Toolbar, Web Analytics and Social Media Manager; the tracked-keyword limit is not stated; 50 tracked keywords and 1 project per the plan data in the pricing page's code (not printed on the page) |
| Lite | $129/mo | $107.50/mo | 5 non-verified projects (unlimited verified), 6 months of history, 750 tracked keywords, 150 AI prompt checks a month, 100,000 crawl credits, 1,000 credits per user, API and MCP access, 1 user (up to 2 more at $40 a month each) |
| Standard | $249/mo | $207.50/mo | 20 non-verified projects, 2 years of history, 2,000 tracked keywords, 300 AI prompt checks a month, 500,000 crawl credits, unlimited credits per user, API and MCP access, 1 user (up to 5 more at $60 a month each) |
| Advanced | $449/mo | $374.17/mo | 50 non-verified projects, 5 years of history, 5,000 tracked keywords, 600 AI prompt checks a month, 1,500,000 crawl credits, Looker Studio integration, 1 user (up to 10 more at $80 a month each) |
| Enterprise | $1,499/mo | Not listed | From 3 users ($100 a month per extra user), 100 non-verified projects, unlimited history, from 10,000 tracked keywords, from 2,500 AI prompt checks a month, uncapped API access, SSO and an audit log |
Tracked keywords go from 750 to 2,000 to 5,000 and history from six months to two years to five. Standard adds Content Explorer, Portfolios, Batch Analysis and unlimited credits per user; Advanced adds Looker Studio and an agency directory listing. These limits come from Ahrefs' pricing page, and Semrush vs Ahrefs sets them against Semrush's plans.
Ahrefs Starter Plan Price and Limits
The Ahrefs Starter plan price is $29 a month for 200 credits, billed monthly only.
It covers the core tools, but you can't add users, credits or add-ons, or downgrade to it from Lite. The pricing page prints no keyword limit; Ahrefs' plan data behind it lists one project, one month of history and 50 tracked keywords. That is $0.58 per tracked keyword, the highest rate of any Ahrefs plan, so treat Starter as a cheap look around, not a cheap rank tracker.
Ahrefs Credits and Add-On Costs
Ahrefs credits are spent when you open reports or pull new data in most core tools, and add-on costs sit on top of each plan.
Starter has 200 credits a month, Lite 1,000 per user, and Standard and up unlimited. Rank Tracker and Site Audit use their own caps instead. Once switched on, pay-as-you-go credits, rows, crawl credits and API units charge automatically past a limit and last three billing months. Content Kit starts at $99 a month, Report Builder is $99, Project Boost is $20 or $200 a month per project, and extra AI prompt checks start at $50 a month.
Ahrefs Yearly Pricing: The Annual Plan Math
Ahrefs yearly pricing is ten times the monthly price, so an annual plan pays for ten months and gets twelve.
| Plan | 12 months billed monthly | Billed yearly | You save |
|---|---|---|---|
| Lite | $1,548 | $1,290 | $258 |
| Standard | $2,988 | $2,490 | $498 |
| Advanced | $5,388 | $4,490 | $898 |
Ahrefs Cost Per Tracked Keyword vs Other Rank Trackers
Ahrefs' cost per tracked keyword on Lite is $0.172 a month ($129 for 750), mid-pack among the nine rank trackers we price, and several others check daily.
- Daily
- Weekly
- Interval not published or not confirmed
Monthly price divided by keywords tracked, vendor pricing pages, October 23, 2026. Nightwatch in euros.
Standard brings it to $0.125, Advanced to $0.090 and Enterprise to $0.150, all for weekly checks, while SE Ranking's Core plan charges $0.065 for daily ones. Our rank tracker prices table sets every price beside its update speed.
Ahrefs Free Trial, Refunds and the Real Cost of Trying It
Ahrefs has no free trial and no discounts, and refunds are rare, so the real cost of trying it is at least one paid month.
Its policy rules out refunds in general; a monthly subscriber who hasn't used the service can ask, and Ahrefs may still decline. The low-risk path is Ahrefs Free for a verified site, then one month of Starter. To try a full suite free, SE Ranking offers 14 days with no card and Semrush 7 days with a card (see Semrush pricing); our Ahrefs alternatives page covers the rest.
Ahrefs Pricing Questions Before You Pay
These Ahrefs pricing questions come up most before people pay for a plan.
How much does Ahrefs cost a month?
Ahrefs costs $29 a month for Starter, $129 for Lite, $249 for Standard, $449 for Advanced and $1,499 for Enterprise, which needs an annual commitment.
Is there an Ahrefs discount or coupon?
There is no Ahrefs discount or coupon, since Ahrefs says it never runs discounts; yearly billing is the only saving.
What happens when you cancel Ahrefs?
When you cancel Ahrefs, you keep the paid plan until the billing period ends, then the account moves to Ahrefs Free.
Ahrefs Pricing Sources and Plan Pages
These Ahrefs pricing sources are the plan pages we read on October 23, 2026.
- Ahrefs pricing page, plan data and FAQ, read October 23, 2026
- Ahrefs Starter plan post, read October 23, 2026
- Ahrefs Free page, read October 23, 2026
- SE Ranking pricing page, read October 23, 2026
- Semrush pricing page, read October 23, 2026